Trunorth Brands

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Stories Behind the Strategy

Real brands, real results. Here's how we've helped small businesses find their footing and grow with intention.

Digital brand reputation and social media strategy
BRAND STRATEGY PRDIGITAL CRISIS MANAGEMENT

Brand Building in the Digital Age: When Internet Trolls Enter the Chat

As the first installment in a series on managing reputation in the digital age, this article explores what happens when an internet troll leaves a comment on your brand page. It introduces a practical framework for deciding when to respond, when to ignore, when to delete comments, and when blocking becomes necessary. If you manage a brand, social media, a business, or an online community, this guide offers a clear approach to handling disruptive comments while maintaining professionalism and rising above the noise.

Molly Ortiz3 min read3/10/2026
CrossWaterCreek Outfitters fly fishing lifestyle brand
CUSTOMER TESTIMONIALSUCCESS STORY

From Stream to Strategy: Behind the Brand Building of CrossWaterCreek Outfitters

Trunorth Brands helped launch CrossWaterCreek Outfitters, a Bay Area fly fishing lifestyle brand, by guiding market research, brand identity, and digital presence development. Through a cohesive strategy and targeted marketing, they established a strong local following and a clear brand, turning the store into a trusted community and retail store for anglers and outdoor enthusiasts. Learn more about what's involved in creating a brand.

Molly Ortiz3 min read8/28/2025
Janet Powers Design interior design brand refresh
CUSTOMER TESTIMONIALSUCCESS STORY

A Fresh Look for a Designer Who Specializes in Fresh Starts

Trunorth Brands helped Janet Powers Design, a Bend, OR interior designer with 25+ years of experience, refresh her brand and launch a modern, user-friendly website. The project included updated branding, messaging, and a new platform optimized to showcase her home staging, interior design, and commercial design services. Janet's redesigned site highlights her expertise, client testimonials, and before-and-after transformations, positioning her for growth and making it easy for her to update content as her business evolves.

Molly Ortiz3 min read8/25/2025

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Marketing strategy that points true north.