The Challenge:

Janet Powers Design needed a modern, flexible website and refreshed branding to reflect her expanding interior design services and connect with multiple audiences. Her previous site lacked visual appeal, easy editing capabilities, and the functionality to showcase her growing portfolio.

About the Client

Janet Powers Design

With more than 25 years of experience, Janet Powers brings both expertise and a passion for design to every project. She specializes in helping homeowners prepare their properties for sale, partnering with realtors to highlight each home’s best features and align with proven selling practices.

But Janet’s work doesn’t stop at preparing homes for the market. She also helps clients reimagine the spaces they plan to stay in, creating refreshed environments that elevate comfort and ambiance—always keeping her clients’ budgets in mind. Well-connected in her industry, she often collaborates with trusted painters, realtors, and other professionals to deliver seamless transformations from start to finish.

Most recently, Janet has expanded her design services into the commercial space—bringing her vision and creativity to businesses, including her work on the launch of CrossWaterCreek Outfitters. Her ability to combine style, function, budget, and strategy makes her a valuable partner for both homeowners and business owners looking to transform their spaces.

The Brand Refresh

Just as Janet Powers helps her clients refresh and reimagine their homes, she was ready to do the same for her own brand. She wanted a modern, cohesive identity—including updated logo, colors, and fonts—that would keep her business relevant and visually aligned with the brand she was building. Her existing website platform, however, limited her ability to make structural changes and didn’t reflect the aesthetic she envisioned. Janet needed the right tools and systems to give her the flexibility to showcase her services, speak to multiple audience segments—including direct-to-consumer, business-to-business, and business-to-business-to-consumer—and keep her content up-to-date. Equally important, she wanted a user-friendly website platform that would allow her to make edits herself once the site was built. As a small business owner, Janet also wanted to maintain control of her site while creating a professional platform that would help her attract and grow her clientele.

The Solution

Janet partnered with Trunorth Brands to align her business goals with her marketing strategy and update her messaging to better connect with her core audiences. As part of this process, I advised Janet on an updated logo and color palette, and together we developed a new visual identity for her brand that reflected the business she is growing into. I also helped her create a new website within the updated system, designed to give her the flexibility and control she needed as a small business owner. In addition, we audited her existing marketing tools and systems—including her previous website—and presented solutions for a marketing tech stack (website platform, CMS, and marketing automation tools) that best supported her needs..

The Outcome

Janet has a newly designed website that serves her clients more effectively and is better optimized to showcase her services, highlight the before-and-after work she’s completed, and feature client testimonials. Built on Hostinger, the site is a stronger representation of her brand and gives her the flexibility to make updates on her own. With refreshed branding and improved messaging, Janet is now positioned for growth and has a professional platform to connect with both new and existing clients.

Client Testimonial

"I have had the pleasure of working with Molly Ortiz, with Trunorth Brands, on two projects. We worked together on a start-up retail business where she developed a complete branding/marketing/website plan for CrossWaterCreek Outfitters. She was thorough with every aspect that needed to be considered from customer profiles, website design, and colors and style that would flow with my interior design for the project. Based on her expertise and excellent communication with the team, I hired her to create a new website for my existing business. Molly can do it all! She can start with a blank slate, or create a vision and transition for companies wanting a refresh for their current businesses. I highly recommend working with Molly for your website and marketing needs!"

If you’re ever in need of interior design support—whether you’re looking to update your space or preparing to list your home for sale—Janet is now serving clients virtually as well as in-person in the Bend, OR area. Visit janetpowersdesign.com to learn more.

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